In Norway, 4 away from ten ladies have professional sexually offensive hatred on the web. To engage 13 to seventeen year olds to take a stand from cyberbullying, we chose to provide the hateful text to lifestyle – by painting them on to the pores and skin of the famed YouTuber. Then we gave the adolescents a adjust to erase the hatred and unfold the message.
We turned the Pink Ribbon right into a direct channel to visualise and distribute each of the like to individuals fighting cancer. “Send a thought” inspired men and women to deliver their own personal, special thoughts to folks wearing the digital, related, Pink Ribbon.
The Carlsberg Team made and executed a multi-faceted international strategic communications marketing campaign to launch a number of floor-breaking packaging innovations about the Carlsberg brand name – which includes its new Snap Pack, which can lessen plastic squander globally by about one,200 tonnes.
Feminine hygiene products maker Libresse navigates a well-liked society where menstruation is actually a taboo subject matter, and broadcast restrictions ban accurate depictions of it and its item.
In today’s globe it’s not possible not to employ digital channels to develop and keep relationships. D-Hyperlink, who produce connectivity merchandise, recognised the necessity to “Link Responsibly”.
With a global expense of 107M€ in R&D+I, Sonae carries on to bet on innovation to strengthen its Main competencies for the worldwide parts and Driving Discovery and Shaping Tomorrow.
The temperature decides in which The patron will get pleasure from initially - the colder the sooner. The end result: Every person wishes ice product, even in Winter.
#PlacesthatMatter is really a multi-channel storytelling and photojournalism journey that aims at celebrating Whirlpool’s manufacturing facilities in the area Europe, Center East and Africa (EMEA) through the eyes and stories on the personnel that, with passion and dedication, lead every single day to the development of the corporation and of the Neighborhood in which they operate.
From your media underdog to today's most tasty and exposed business. PR was important to leverage the visibility and popularity of Portuguese tech start up Feedzai and its CEO.
Sonae´s “Retail Reserve of Innovation 2017”, a showcase from the 80 more applicable innovation projects, is predicated over the thought that innovation is not only creating a thing new but Discovering, increasing and exploiting.
As Romania hast the lowest money literacy degree inside the EU and it is ranked 124th away from 143 nations in the world, BCR check here launched the multi-channel conversation campaign Money School, The most crucial and sophisticated national money literacy method for each age team, that can help Romanians to raised deal with their budget and to help make them conscious of the variables that affect their economical decision
While oral contraceptive marketplace in Russia was stagnated, Richter strives to return it to enhancement by way of communication of the value of those medicines to treat cosmetology disorders and necessity for Gals of talking about pores and skin problems with gynecologysts.
Two challenges – a person Resolution. How do we exhibit and notify the “Electronic Transformation@Henkel” and create a stakeholder-network concurrently? The solution: A “World Stakeholder Engagement System” – an interactive 2-days event-structure with 32 relevant stakeholders from 16 world crucial marketplaces. This mix of a face2face-celebration having a social media marketing dimension is for us the format of the long run.
It’s OK. Allow’s speak about despair’ – Along with the aim of kickstarting an open dialogue about depression. ‘Hey’ is pretty much a discussion starter. The marketing campaign induced forty seven% of friends and bystanders to speak about melancholy for the duration of its operate.